Emily Bauer

As an event organizer, part of your job is to inspire your audience to not only sign up and show up, but to actively participate in your event experience. And if you can engage and excite them in the days, weeks, or months leading up to your events? Well, imagine how much more engaged, excited, and invested those folks will be once they finally arrive onsite.

Sales pages are like the powerlifters of landing pages. Or, if team sports are more your thing, they’re the MVPs.

Where most landing pages provide immense value by setting you up to score a sale—perhaps by generating, vetting, or capturing leads—a sales page makes the touchdown itself. (Am I doing this sports metaphor thing right?)

Content marketing without a strategy is a lot like throwing spaghetti at a wall.

(Stay with me here...)

No matter what type of online store you run, ecommerce landing pages are kind of a big deal.

In fact, ecommerce landing page optimization can mean more for your success than how many followers you have, how many clicks you get, or even how much traffic you drive to your store.

What startup founder doesn’t dream of growing their business into the next big thing? But the reality is that growth is a process—not a destination.

Founders often face new and seemingly unexpected challenges as their business scales. Growth isn’t sustainable unless you’re willing to adapt and revisit key elements of your business as it scales. What worked well for a fledgling one- or two-person startup simply doesn’t make sense for a small company making its 10th hire.

Here goes: the secret to writing great landing page headlines is …

*dramatic pause*

… just kidding! That would be way too easy.

Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. You need to put in the work, figure out how it fits into your campaign, and understand your audience to pull it off.

But the good news is that there are certain time-tested headline formulas.

The rumors you’ve been reading are true: your attendees are more protective of their schedules than ever. Maybe you’ve noticed a dip in event registrations. Or, maybe you’re seeing a shift to last-minute signups and walk-ins, which makes planning even more complicated. But don’t worry—it’s not just you! This is an industry-wide challenge that planners of all feathers are facing.

When it comes to connecting with customers via email, one of your biggest hurdles is simply getting noticed.

In a world where just getting your email opened is a mission in and of itself, connecting with and converting prospects via cold emailing can seem impossible.

Whether your company is looking to hire a new content enthusiast and expert to manage its content marketing campaigns, or you’re hoping to brush up your own skills as a content marketer, there are several crucial skills that you should be on the lookout for.

Optimist is a full-service SaaS content marketing agency and this case study is based on the content marketing strategy we executed with HelloSign’s team from 2017 to 2021.

Shower thought: Where do marketers’ *best* landing page ideas come from? Wait—do they get them in the shower?

While some marketers might have their own personal muse, mantra, or go-to sources of inspiration (a lucky shampoo, maybe?), the rest of us are just kinda hoping for something to come to us. And although inspiration can strike at any moment, we don’t always have the time to wait around for it to show up.

Influencer marketing toes the line between celebrity endorsement and trusted recommendation from someone you admire.

Done well, it’s a win-win-win scenario. The business gains credibility and access to a wider audience, while the influencer gets free swag and exposure to new followers (or whatever perks they negotiate).

As for the influencer’s audience? They’re kept in the loop about the latest and greatest trends in an industry they want to know more about.

The only thing better than the energy of a live event? The excitement you feel before you go.

As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations).

Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici—wait for it—pation for an upcoming event, you’re golden.

The best ecommerce pages are not only beautiful, but they’re also easy to navigate and enjoyable to scroll through on any screen size.

After all, what’s the point of designing a gorgeous website if it’s not going to look just as awesome on a mobile screen?